This phrase stuck with me after reading The Lean Startup, but I like it for another reason. I once read about a Chinese intellectual answering the Proust Questionnaire. Asked about the lowest depth of misery, he answered: tickling. I thought that was brilliant. It was unexpected, a little funny, and made perfect sense. I like looking at things from angles I hadn't considered before.

I'm a product designer with 12 years of experience making products better. I'm naturally curious about how things work, why people behave the way they do, and whether there's a better way to approach a problem. I enjoy untangling ambiguity, connecting user needs with business opportunities, and figuring out what's worth building.

My approach combines product thinking and UX craft. I like exploring different directions, challenging assumptions, and using research, behavioral data, and experimentation to make better decisions. My experience in growth design has given me a strong foundation in evidence-based design and experimentation. I want to bring that experience to the earlier stages of product development, where the problem, opportunity, and direction are still taking shape.

Outside of work, I'm drawn to stories that explore human behavior, complicated characters, and the occasional moral dilemma. I enjoy good films, art, and books—anything that gives me something interesting to think about.